Plans, renewals, invoices, payments, bookkeeping. Every new subscription business seemed to come with the same pile of plumbing. So we built Alunta: our own subscription engine, made to be used again and again.
After an early preview in March 2025, Alunta’s launch was announced on SaaS Købmænd on 3 November 2025, co-hosted by Langsom co-owner Bo Møller. Good things take time. Apparently, so do subscription engines.
One engine. Plenty of ambition.
Alunta brings subscription management, automated invoicing, payments, bookkeeping and customer self-service together. Our ambition is to cover everything a modern SaaS or subscription business needs to run its subscriptions, so its team can spend more time on its own product.
Since launch, we have put a major focus on AI: MCP access for connecting AI assistants to your business, an open API and integrations that let Alunta work with the tools you already use. Patient ownership leaves plenty of room for modern technology.
Marcus Aurelius never had to reconcile a subscription payment. We suspect he would have appreciated the automation.
A look back, written in October 2026. Read about Alunta’s current MCP access.
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