In September 2025, we acquired IDguard: a simple solution to a real problem, helping online shops verify their customers’ age with MitID. We liked the product, the people using it and the work ahead.
Our exit strategy: keep going.
We intend to own and run IDguard forever. We believe useful software deserves patient owners: people who answer the support emails, keep the product reliable and make it a little better, year after year. Customer trust compounds. We plan to give it time.
The Stoics would remind us to focus on what we can control. We can control how carefully we build, how well we listen and whether we show up tomorrow. So that is the plan. Again tomorrow. And the day after.
Useful software. Patient ownership. A little better every year. We are here for the long run. Slowly, of course.
A look back, written in October 2026. The acquisition was reported by TechSavvy on 23 September 2025.
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